Not long ago, two people attended the same level of training sponsored by Response, albeit in
separate cities. One lived in Ontario, Canada, the other in Milwaukee, Wisconsin.
They sat in the same kinds of educational sessions. They heard the same information from our speakers and trainers. And they
walked out with the same resource materials and support.
What happened next illustrates an
essential difference in why our training works—and, frankly, why it doesn’t. If you read the
following stories closely, you’ll discover the secret of our customer’s success. One took action, and
one did not.
Let’s meet our Canadian customer. We’ll call him “Frank.” He attended the real estate training and became interested in the
finding properties with hidden potential, fixing them up, and then renting those properties
to others. This creates cash flow, pays the mortgage, and builds up value for the future. (Once paid off, a property can
often be sold for a profit. If held, value may increase and rental profits can become a nice income stream.)
Frank, however, wanted to expand his horizons beyond his hometown. He did some research, and settled on the Milwaukee area—the
same place where our other customer, which we’ll call “Ernie,” lived.
Frank took what he learned at our events, and he went to work:
Utilizing the support team at Response, he found a realtor who could help him locate properties
to consider. He also found a contractor to help with the renovations, many of which were minor and/or
cosmetic. And he found a
reliable property manager to make sure tenants would occupy his property.
(Financing wasn’t a hassle for Frank. As we explain in the training, there are many ways to get financing on deals.)
Frank found what he was searching for. He found two great properties! Today, they are renovated and rented, delivering monthly
income with bright prospects for the future. And Frank’s getting ready to “flip” his current deal and
clear an exciting profit. Making any amount of money on a real estate deal could be a nice payday for
just about anyone.
What happened to Ernie? Well, not much. Even though he lives in the town Frank targeted, Ernie didn’t take action. He got
caught up in his day-to-day life, and while he may have thought of doing something to jump into the game,
thinking was all he did.
Not surprisingly, Ernie never found any of the properties Frank did. He never got the financing he could have arranged. And
Ernie never achieved the personal freedom he’s been looking for so earnestly.
Instead, Ernie will tell folks how much of a “disappointment” his training was.
Do you see the difference between Frank and Ernie? I’ll bet you do: Frank attended the training, took it to heart, rolled
up his sleeves and got busy. That work, that effort, has paid off for Frank (and for many like him) in
moving closer towards financial independence and security in a changing world.
Ernie, however, represents a small (but often vocal) percentage of our customers. He may have thought it didn’t take effort
or that other folks would do all the work for him. Or that simply possessing the information found in
our training would immediately produce income. Similar to a college education, customers need to go to
class, study hard, and apply what they learn, if they want a profitable career. Chances are you know
someone who paid a bunch of money to go to school but later gave up and dropped out, or didn’t follow
through with their chosen career. It’s not much different in life—those who are successful are committed
and take action.
Success in any endeavor depends on preparation, performance, and persistence.
Success in any endeavor depends on preparation, performance and…persistence. We offer the preparation in the form of the
most detailed, accessible and action-oriented programs out there. To be successful, you need to supply
the drive and determination.
We support our customers, who are our valued customers, in every way that we can. But at the end of the day, it’s up to each
customer to take what they learn and move forward with it. If you’re willing to put forth the effort,
we’ll help you reach for the rewards!