Real Estate Products

At Response, you will find education products which will help achieve your goals. We aim to provide quality support and solutions which will help you take action on your path to success. Take a look below at the variety of products our company offers to customers.
Response real estate workshops


Welcome! Learn what it really takes to find your own success and fulfillment as a Real Estate Investor. Throughout these 90 plus training videos, you will find checklists, scripts, and strategies that we hope propel your career in Real Estate.

Our seasoned Trainers lay out in-depth Case Studies and share many personal stories of challenges and successes. We hope you enjoy these training videos as much as we did creating them for you!

Winston S. Churchill

"Success is not final; failure is not fatal: It is the courage to continue that counts."


Seasoned and successful Investors just think differently. If you are not where you want to be, you must change your thinking to align with the success you both want and deserve.

Benjamin Franklin

"An investment in knowledge pays the best interest."

2.1 Create a Marketing Budget - Learn how to create and maintain a viable Real Estate Marketing Budget to build lead flow.

2.2 Time Blocking your schedule - Successful Real Estate Investors know how to manage their time. Get some inside tips on how to maximize your time for the greatest results.

2.3 Weekly activity worksheet - Learn the efficiencies of running our highly productive Weekly Activity Worksheet.

Response real estate training
Response real estate workshops


We can't predict the future, but we can study the past to get pretty darn close. Understanding Housing Market Data and how to capitalize on it as a Real Estate Investor is critical.

Jeff Greene

"In real estate, you make 10% of your money because you’re a genius and 90% because you catch a great wave."

3.1 Housing Cycles - Learn if your target market is growing or declining, and what to do in either market condition.

3.2 How does demand affect home values - The study of Supply and Demand will show you what direction prices move for your target market. Find the sweet spot to buy right!

3.3 Increasing or Decreasing Home Values - In this segment you will take a deep dive into the actual data you want to track and interpret as a savvy Investor.


Process, structure, and order are important for any successful business. Find out what steps you need to walk a deal from finding it to closing it.

W. Edwards Deming

"If you can't describe what you are doing as a process, you don't know what you are doing."

4.1 Learn how the Pros manage active deal flow. The wheel has been invented on how to walk a deal to close and have a successful, efficient transaction.

4.2 Scrum Board - A step by step review of how to use the RE Elite Software to track your Real Estate Contacts and Active Transactions.

Response real estate training
Response real estate workshops


Finding an Investor-friendly Realtor is worth their weight in gold. Find out how.

Anthony Hitt

"To be a successful Real Estate Agent, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations."

5.1 Find and qualify Investor-Friendly Agents - This video segment will cover techniques and scripts for making first contact with Investor-Friendly Agents.

5.2 Have Realtors send MLS listing and Pocket listings - Tips on finding the best Agents to send us the freshest property leads daily.

5.3 Qualify A&B Listings - Scripts, scripts, and more scripts. Also, how to respond to the most asked questions from Real Estate Agents.


Other Wholesalers are not our competition, rather our advocates in finding, negotiating, and closing deals. This section teaches you how to talk to and earn the respect of local wholesalers.

Herminia Ibarra

"Networking is a lot like nutrition and fitness: we know what to do, the hard part is making it a top priority.

6.1 Working with Wholesalers - How wholesalers approach Fees, Negotiations and Contracts when a deal is live.

6.2 Placing Bandit Signs - Are "Ugly Yellow" Bandit signs dead? No way! Learn how to make marketing signs that perform 24/7 365 Days a year.

6.3 Posting Craigslist Ads - The basic ins and outs of using Craigslist as a RE Investor.

6.4 Driving for Dollars - Learn where to drive and how often to identify possible houses in distress and motivated Sellers.

Response real estate training
Response real estate workshops


Data, in the right hands and with the right tools, can be a gold mine for the educated Real Estate Investor.

Clive Humby

"Data is the new oil."

7.1 Finding Deals using Direct Mailers - How to get your message directly into the hands of as many Motivated Sellers as possible. This section also offers an in-depth tutorial of the Response Software and setting up your data pulls.

7.2 Finding Deals using Skip Tracing - Surprisingly can find just about anyone on the Internet. Find out how.

7.3 Applying Ringless Voicemail - What is "Ringless" voicemail and why is it important to most active Real Estate Investor Campaigns? Scripts included.

7.4 Door Knocking - Does it still work? You bet. Learn the basic logistic and safety procedures to contact potential Motivated Sellers in person.


Ever wonder how some Investors seem to magically find the best Motivated Sellers? More than likely they are very good at working Off Market Deals. Find out how.

Lora Leigh

"I've never walked the same path other people found comfortable and I'm not going to start now."

8.1 Finding Off Market Deals through Landlords - Hitting up a Landlord just after an eviction is like manna from heaven. Learn how to time this approach with well-crafted scripts and procedures.

8.2 Finding Off Market Deals through Property Managers - Guess what? Every single client of a Property Management Company is a Real Estate Investor. A good Property Manager can be your best portal to exposing your deals to hundreds of potential Buyers quickly.

8.3 Finding Off Market FSBO Deals - According to The National Real Estate Association, 93% of all FSBOs still end up listing through a Realtor. Learn how to get to the FSBO Seller before they list.

Response real estate training
Response real estate workshops


What do you get when you combine Facebook’s big data and some good common sense? Motivated Sellers.

Lori Ruff

"Social media is here. It’s not going away; not a passing fad. Be where your customers are in social media."

9.1 Using Facebook Market Place to Find and Market Deals - Learn what not to say first, then learn how to market for leads. Examples of successful content and pictures provided.

9.2 Creating Personal and Real Estate Content for Facebook - Learn about various Facebook Marketplaces and how to strategically approach each for maximum marketing results.


The wheel has been invented on how to hunt and find and research deals on your own. This section gathers some great Real Estate Hacks on tracking down Motivated Sellers in the hottest segments in the marketplace.

Mike Wallace

"All I'm armed with is research."

10.1 Research Goals - Learn top appreciation "Hot Spots", is it a Buyer’s or Sellers’ market, the best-selling price brackets and the lowest crime areas.

10.2 Browser Tab Set Up - This video shows how to set up the Research Tab Set to increase your efficiency and save time looking for deals.

10.3 Site Descriptions - Learn what each recommended website does and how we apply it in our research methods and results.

10.4 Market Research Case Studies - The last video in this series shows an actual live recording of deal hunting and harvesting using all the tools and methods described above.

Response real estate training
Response real estate workshops


Having an active and growing Cash Investor list is the heart of any successful wholesaler’s business.

Chinese Proverb

"If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people."

11.1 Find Investors through Google Maps - Learn to search specific geographic areas to identify actively buying Cash Investors.

11.2 Find Investors through YouTube - Yet another Real Estate hack that is super handy in finding local Cash Investors.

11.3 Find Investors using Craigslist - Craigslist is a haven for wholesaling, flipping and networking. Learn how to get in on the action and build a huge network of seasoned investors.

11.4 Qualifying Cash Investors - Make sure you are talking to the right Investor...that has cash ready to use today.


Make sure you have the right tool for the right job. If you are looking to build a list of Cash Investors quickly, RE Elite Software is the tool.


"Don't bring a knife to a gun fight."

12.1 Finding techniques using RE Software - This video jumps right in and walks you through the step by step procedures on how to get started.

12.2 Creating a Direct Mail Campaign - If you can't find a phone number for the homeowner, or you really would prefer not to talk on the phone, a Direct Mail Campaign is key to your success.

12.3 Finding Cash Investors’ Phone #s through skip tracing - When you really need to track down the Cash Investor that just flipped a house in your area, skip tracing works great.

12.4 Creating Ghost Ads - Learn the main ingredients for attracting real cash from seasoned Cash Investors.

12.5 Creating Bandit Signs and Ads - Take an in depth look on the novelty and effectiveness of putting out Bandit signs. Learn some great scripts for smooth conversation with potential Cash Investor leads.

Response real estate training
Response real estate workshops


Sometimes a handshake and smile are not enough. Learn how to talk the talk when networking with real Cash Investors.

Dan Friedman

"There are two types of Investors out there, the ones that send the wire, and the ones that can't."

13.1 Finding Cash Investors by attending Foreclosure Auctions - Learn how to find the auctions, how they work and what to say when you get there.

13.2 Finding Cash Investors by contacting Landlords - Not all Landlords are happy. Learn how to find the ones that may be motivated enough to sell at a deep discount.


If you build it (a profitable deal), they will come. Learn how to be a Rockstar wholesaler that is very popular with Cash Investors.


"No good deal ever goes unfunded."

14.1 Email Techniques - Learn how to give a great first impression and present your deal like a Pro. Sample emails included.

14.2 Creating Ghost Ads - Find and qualify potential new buyers using Ghost Ads.

14.3 Cold Calling Cash Investors - Nervous about talking to new people? This video will help you gain confidence and gives specific examples of how to carry the conversation.

14.4 Power Matching w/t RE Elite Software - The RE Elite software adds rocket fuel in matching your Under-Contract deals with your Cash Buyers list.

Response real estate training
Response real estate workshops


The most common source of debate you can find in real estate investing is whether paying cash or using a Trust Deed Note (Mortgage), is the best way for buying an investment property. Learn how to assess risk and use Trust Deed Notes to diversify and expand your Real Estate Portfolio.


"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world."

15.1 Why use Trust Deed Notes - Dive into the definitions and legal usage of Trust Deed Notes to minimize risk and maximize your upside potential.

15.2 Trust Deed Note Due Diligence - Learn how to analyze the Borrowers and the Collateral Property involved in most Real Estate transactions.

15.3 Trust Deed Note case studies - Take a look at the Good, the Bad, and the Ugly. These case studies show success and failure with real world note investing examples.


Learn legal, creative and sometimes unconventional methods to finance your Real Estate Transactions.

Bruce Garrabrandt

"Creativity doesn't wait for that perfect moment. It fashions its own perfect moments out of ordinary ones."

16.1 Finding Private and Hard Money lenders - Learn how to access and use the vast list of Response Private and Hard Money lender contacts.

16.2 Structuring Seller Finance Deals - Critical steps on finding Sellers open to doing a Seller Finance deal with you. Also, learn how to create a low risk, legally sound Seller Finance deal.

Response real estate training
Response real estate workshops


Contracts are like tools in your tool kit. Use the right tool for the right job. This section will train you on how to use the right Contract for the deal scenario you are in.


"Until the Contract is signed, nothing is real."

17.1 Purchase Contract - Learn the elements and applications of a standard Real Estate Purchase Contract.

17.2 Assignment Contract - Learn to connect the dots as a Wholesaler with the proper use of the Assignment Contract.

17.3 Bird Dog Contract - Learn why and how to use a Bird Dog Contract. This video also discusses fee negotiations.


There is never a shortage of Motivated Sellers. Find out how to spot the ones selling their own home and how to negotiate with them.

French Proverb

"He that does not ask will never get a bargain.”

18.1 Using a 6-month data base to find off market deals - Get training on FSBO lead harvesting and how to find the owner's current contact information. Sort and sift to bring the best leads into your contact list.

Response real estate training
Response real estate workshops


Negotiation is a skill set that every successful Investor has. Learn the ins and outs of what to say, how to say it, and who to say it to.

Eoin Colfer

"The trick to negotiation was to hold all the cards going in and, even if you didn't, to try to look as though you did."

19.1 Review Seller’s Script - 8 critical questions to screen the Seller to check motivation and time to sell.

19.2 How to Handle Objections - Learn how to handle the bumps on the road when dealing with Seller Objections.

19.3 Dealing with Counter Offers - There are 5 common negotiated terms in any Real Estate Contract. This video gives clear instruction on how maximize your position.

19.4 Overcoming Objections - Learn the 3-step process of all successful negotiations to deal with the 4 most common objections.


"How do I estimate the rehab cost of a property with no experience?" Have you asked yourself this question? If so, then these videos are for you.


"Before you swing the hammer, know your endgame.”

20.1 Property Walk Through - This video gives a detailed walk through of the Property Evaluation Checklist. See an actual walk through video as a Case Study.

20.2 Estimating Repair Costs - Basic math principles, Budget Calculations and building in our 7 "Wild Card" items for a complete and accurate estimate.

Response real estate training
Response real estate workshops


You might say, "But I don't like math". Learn it anyway. After you get through this section you will be calculating on par with the best Investors out there.

William Paul Thurston

"Mathematics is not about numbers, equations, computations, or algorithms: it is about understanding."

21.1 Calculate the After-Rehab Value - Understand the basic 6 steps to determine your best estimate of After Rehab Value. After Rehab Value is where all our calculations start in any deal.

21.2 Calculating the Maximum Allowable Offer - We don't make money in this business when we sell, we make potential profits when we buy. Make sure you know how to make an accurate, safe offer.


Knowing Real Estate Math makes us "Risk Aware" and more confident in our decisions in all aspects of Real Estate Investing.

Andrew Wiles, English mathematician

"Just because we can’t find a solution, it doesn’t mean there isn’t one.”

22.1 Using the Deal Analyzer to Buy, Fix, Sell - Use the one-page Deal Analyzer to figure Net Profit, ROI and Cash on Cash Return. The results of our calculations will point us to the appropriate exit strategy.

22.2 Wholesalers Numbers - Learn what seasoned Wholesalers want. What they want in a discount and profit targets is discussed in this video with specific case studies.

Response real estate training
Response real estate workshops


If you are looking for a long term, more passive investment, make sure you understand how to analyze long term rental properties.

Russel Sage

"Don't wait to buy Real Estate, buy Real Estate and wait."

23.1 Cap Rate Analysis - The capitalization rate (cap rate) is used in real estate to estimate the investor's potential return on their investment. It is an effective tool to compare two properties, head to head, to see which one may be a better investment opportunity for you.

23.2 Cash on Cash Return - If you must put Cash into a deal, understand the Rate of Return on how fast it will come back to you.


Perhaps the most important skill set, you must know how to value a property for yourself. This video series attempts to give you the advanced skills to run comps like any seasoned RE Investor.

Oscar Wilde

"A fool knows the price of everything and the value of nothing."

24.1 Market Value vs Market Price - When looking at property value, it is important to distinguish between Opinion and Fact. Learn how by watching this video.

24.2 Sample Numbers Crunch - Take a look at the actual numbers in a typical deal. Learn to make quick decisions to get in or out of the deal based on what the numbers tell you.

24.3 Four detailed steps to finding ARV - After Rehab Value is a topic we can't talk enough about. It is the most critical number to get right and the one that most of your profits depend on.

24.4 Case Studies - Look over the shoulder of a seasoned investor as he hits the streets and runs some comps.

Response real estate training
Response real estate workshops


So many failed flips have originated with a bad appraisal. Make sure you can determine, for yourself, the accuracy of any Appraisal.


"How much is a home worth? That depends upon who is asking the question..."

25.1 Essential Appraisal Knowledge - The first video in this series cover essential terms to know and common misconceptions.

25.2 Three Approaches to Value - For different property types and usages, different approaches to value are used. Learn which one to use for your target property.

25.3 Understanding the elements of an Appraisal - Get into the nitty gritty of how every element of an Appraisal works.

25.4 Frequently Asked Questions - Sometimes training raises more questions than it answers, unless you have a final FAQ video.


Search for property deals is like digging for must keep shoveling to find the nugget. You might as well have the best shovel out there to do it. This video series will teach you how to fast track the finding process using the RE Elite Software.

Ankala V. Subbarao

"Processed data is information. Processed information is knowledge. Processed knowledge is Wisdom."

26.1 Searching Properties - This tutorial will teach you how to sort and sift large volumes of data in your quest to find Motivated Sellers.

26.2 Different Lead Pipes - There are several processes that make (or break) a business. The most important of these is the process that goes into your marketing pipeline. Learn how to do that as a Real Estate Investor.

26.3 Creating a Direct Mail Campaign - Learn how to increase your brand awareness and harvest the most Motivated Sellers in your target market.

Response real estate training
Response real estate workshops


An Absentee Owner is an individual or corporation that owns a property without occupying it or managing it. Find out how to hunt these leads down with speed and efficiency.


"Inherited property does not come by blood, sweat and tears. The new owner looks on it more as a liability than an asset."

27.1 - Practical Software Case Studies and Techniques - Frustrated Landlords, job relocations, inherited and vacation properties...all these types of situations tend to create Absentee Owners. Use the RE Elite Software to find the ones that want to sell.


Learn to get to the distressed owners before the house hits the Auction Block.


"Help them leave with dignity."

28.1 Practical Software Case Studies and Techniques - Take a step by step tutorial on how to sort, sift and export pre-foreclosure leads for your target market.

Response real estate training
Response real estate workshops


Get another advanced video course on the science of harvesting Motivated Seller leads through Direct Mail Marketing.

Tom Fishburne

"The best marketing doesn’t feel like marketing."

29.1 Direct Mail (Post Cards) Part 1 - First, find out how you can access the Marketing Library to see all the pre-done marketing materials. Then, take a deep dive into setting up an actual Post Card campaign to filtered homeowner leads.

29.2 Direct Mail (Handwritten Letters) Part 2 - Find out how "Personally Penned" handwritten letters can impact your marketing campaigns.


Dispel common myths and missteps in rehabbing properties. To avoid unwanted surprises, learn to budget and forecast in advance of the start of your project.


"Renovating not only restores the house, it restores the story of the home and the neighborhood."

30.1 Interior - This video takes you room by room reviewing material costs and associated labor costs. Understand the different strategies in rehabbing for a rental property vs a retail flip property.

30.2 Exterior - Curb Appeal is key to selling for top price and quickly. Learn effective techniques on how to Rehab the Exterior of your subject property.

Response real estate training
Response real estate workshops


Don't get upside down in your rehab upgrades. Learn how to make common sense and financially sound decisions.

Anonymous Landlord

"$5000 of Granite countertops in a rental property will pay for itself in... actually never!"

31.1 Understanding what Elements in a Rehab Add the Most Value - Take an actual walk-through video tour of a property and see how a Pro makes rehab financial decisions.


Not up to speed with Social Media? That’s ok, this video series will fast track your understanding on how to use this incredible branding and market tool.

Ryan Lilly

"Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built."

32.1 Build an Active Profile - Learn what the most successful Re Investors show and display on their Social Media feeds to build raving followers.

32.2 Posting Engaging Content - Engaging content offers something new: a new perspective, an unexpected laugh, bits of knowledge, or something helpful, inspiring, or entertaining. Learn how to do it as a Real Estate Investor.

32.3 Hashtag the Right Way - A Hashtag is a word or phrase preceded by a hash sign (#), but it is marketing rocket fuel when applied correctly.

32.4 Call to Action...Get Results - Marketing without a Call to Action is worthless. This video will help learn how to get the desired result from your marketing efforts.

Response real estate training
Response real estate workshops


Whether you’re closing a flip, wholesale deal or long-term hold, you need to know what happens on Closing Day. Closing Day is Pay Day.


"Although you may feel like you've struck gold when you buy a property, you don't get a dime of your profits until your property sells."

33.1 The Timelines - Critical deadlines in the contract need to be handled in a timely manner to lead to a smooth closing.

33.2 Elements of the Settlement Documents - A step by step walk through of the documents you will need to know how to examine for accuracy.

33.3 Deed Examination - The Deed ties the ownership of the property on Public Record to you. Make sure you own Warrantable Title on the property you just paid for.

33.4 Finalizing the Transaction - Learn how to avoid last minute problems that can derail your closing and your deal.