“You should always be networking and marketing your business,” said my mentors to me when I first got started in the business over a decade ago. At first, I was a little embarrassed to do so. I felt like I was being pushy and needy, but I did it anyway. It turned out to be one of the best pieces of advice I have ever gotten. I tell you this because you must realize you are the catalyst to your business. There is no boss spending money on marketing, networking or advertising for you to bring in business. You are the boss and this is your business. You control your success. Networking is a very easy thing to do. Just let people know what you do or what you want.
Summer is upon us, so that means more people we be out and about. I encourage you to get out to the masses, attend all local events or festivals that will are taking place. Be a walking billboard for your business. I usually wear black or yellow pants with a yellow polo (golf shirt) with a collar. I have written in black lettering on the front, “I want to buy your home” and on the back, “Ask me how I can give you a THOUSAND DOLLARS.” This outfit is a conversation starter. Whenever someone approaches me I tell them who I am and what I am looking for. For instance, “I am a real estate investor looking for deals. If you bring me a property and I close on the deal, at closing I will pay you $1,000 cash” or I will tell them, “I am a real estate investor and am looking to buy distressed properties in any condition, and I will pay you cash and close quickly.” Either way I have somebody’s attention and they might sell me their home or bring me a possible deal. Regardless, you will be getting your name out into the community and getting noticed. Also, bring a stack of business cards with you to give out to people.
Networking, marketing and advertising are closely related. In the opportunity above, you get to do all three at once. This does not have to cost you a ton of money in order to be effective. Get creative with how you get noticed and make it happen. Don’t be afraid to talk to anyone about yourself and your business. You will be amazed of how many people love real estate. You never know where the next deal will be coming from.