How to Build a Social Media Following
Social media isn’t just for looking at cute videos of puppies and kittens or seeing what your old high school acquaintances are up to. Social media can be a powerful tool for growing your real estate investing business. Successful real estate investors use social media to: host content, make connections and advertise properties.
Use Social Media to Host + Promote Content
While you might have your personal social media account set to private, you can and should set it to public if you want to promote your business. When you set your business account to public, any interested individual can view your curated content. You can use your social media profile to promote your originally written blogs or share articles from your go-to sources. Quality content will both engage and grow your audience.
Connect with Potential Investors, Client, and Co-Workers
Social media is called “social” for a reason! Instagram, Facebook, and Twitter all allow people to connect over business and ideas. However, LinkedIn is one of the most powerful platforms for making business connections. LinkedIn is a business-centric network focused on those looking to grow their business and careers. Use your LinkedIn page to share content that will engage these potential business connections. Pro Tip: LinkedIn isn’t meant to be a platform for shameless self-promotion. Don’t use your account to promote yourself, rather use it to make long-term connections.
Advertise Your Investment Properties
No matter what real estate investment strategy you choose, you will need the power of advertising eventually.
- If you are a buy and hold investor, use Facebook’s marketplace to advertise your vacant properties to potential tenants.
- If you are a fix and flip investor, use Instagram to showcase your spectacular before and after photos, attracting potential buyers to the finished project.
You can even boost posts to reach an even broader group beyond your personal network. One of the great things about social media is the low cost of advertising on it. A modest $10 budget can reach of 1,000 people.
Use Social Media to Leverage Your Business
Social media is a great way to grow your real estate business for a reasonable cost. Use the power of social connections to close more deals and watch your business grow!