Our customers give the quality of the training they receive at every level of our company top reviews. We feel an average of 4.8 out of 5 ratings from tens of thousands of customers is something to be proud of. However, investing in top-quality education without taking action will not yield results. Just as a farmer will never have his harvest without first planting seeds, deals in real estate won’t happen without making offers. Nor will winning trades take place without placing trades.
Our top priority is customer satisfaction, and our customers are only satisfied when they receive the education they need and are prepared to do real estate deals or place trades. Making offers or placing trades is like taking shots in hockey – no offers or placing trades equals no deals or winning trades. This concept is taught in our workshops and advanced training sessions. Of those customers surveyed who purchased advanced training in 2015, 2016, and 2017, many have not taken action. If education does not translate into action, deals or trades will not get done. That’s why our goal is to help every customer utilize our highly-rated training, tools, and support.
Because we wanted to know how our customers were utilizing the education we provided over the past several years we have conducted audit surveys with our advanced training customers. The customer audit includes those customers who purchased $3,000 or more in advanced training and attended a training event more than twelve months ago. This survey tells us what our customers have done with their education twelve months after the purchase.
| 2015 Full Year |
2016 Full Year |
2017 Full Year |
Q1 2018 |
|
|---|---|---|---|---|
| Advanced Training Customers* | 4,623 | 4,423 | 4,741 | 1,153 |
| Survey Respondents % of adv. training customers |
2,165† 47% |
1,552 35% |
1,501 32% |
223‡ 20% |
| Survey Respondents who made at least one Offer % of survey respondents |
1,706 79% |
989 64% |
591 39% |
143 62% |
| Of those who made at least one Offer, the following completed a Transaction % of cust. who made an offer % of survey respondents |
1,459 81% 67% |
789 72% 51% |
438 74% 29% |
131 92% 57% |
| Q1 2017 |
Q2 2017 |
Q3 2017 |
Q4 2017 |
|
|---|---|---|---|---|
| Total Number of Advanced Training Customers* | 588 | 811 | 832 | 643 |
| Total Number Survey Responses | 146 | 193 | 160 | 123 |
| Survey Responses % of customers we were able to reach during the audit |
25% | 24% | 19% | 19% |
| Paper Trading & Live Trading % of customers who have paper traded that have done at least one live trade |
96% | 93% | 96% | 74% |
* Advanced Training Customer is defined as an individual who attended a workshop and purchased advanced training services of $3,000 or more. The data behind the student success audit was collected through various reporting modalities (self-identifiers & survey respondents) – with the overall results being audited by a third-party law firm. Not every customer achieves similar results. Results are compiled from events worldwide carried out by the Company or an affiliated partner. Results vary, are not typical, and rely on individual effort, time, and skill, as well as market conditions and other factors. The Company does not measure earnings or financial performance. Instead, it defines and tracks “success” as completing a real estate transaction by purchasing a property, trust deed, tax lien, assigning a real estate contract, or locating real estate for an investor or by completing a trade. Individuals should not, however, equate completed transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making real estate successful for them. Individuals should assume that most customers do not make offers and complete transactions. Student success audit results are updated quarterly.
† In years 2015-2016, the Company held various training events wherein private party sellers sold real estate to customers, some of whom ultimately completed a transaction. Transactions of this type are classified as “self-identified,” and are included in the data as Survey Respondents.
‡ Contact attempts for Q1 2018 included email and SMS messaging, whereas contact attempts in 2015-2017 included attempts made by telephone, email, and SMS messaging.
