Networking at Local Events or Festivals

“You should always be networking and marketing your business,” said my mentors to me when I first got started in the business over a decade ago. At first, I was a little embarrassed to do so. I felt like I was being pushy and needy, but I did it anyway. It turned out to be one of the best pieces of advice I have ever gotten. I tell you this because you must realize you are the catalyst to your business. There is no boss spending money on marketing, networking or advertising for you to bring in business. You are the boss and this is your business. You control your success. Networking is a very easy thing to do. Just let people know what you do or what you want.

Summer is upon us, so that means more people we be out and about. I encourage you to get out to the masses, attend all local events or festivals that will are taking place. Be a walking billboard for your business. I usually wear black or yellow pants with a yellow polo (golf shirt) with a collar. I have written in black lettering on the front, “I want to buy your home” and on the back, “Ask me how I can give you a THOUSAND DOLLARS.” This outfit is a conversation starter. Whenever someone approaches me I tell them who I am and what I am looking for. For instance, “I am a real estate investor looking for deals. If you bring me a property and I close on the deal, at closing I will pay you $1,000 cash” or I will tell them, “I am a real estate investor and am looking to buy distressed properties in any condition, and I will pay you cash and close quickly.” Either way I have somebody’s attention and they might sell me their home or bring me a possible deal. Regardless, you will be getting your name out into the community and getting noticed. Also, bring a stack of business cards with you to give out to people.

Networking, marketing and advertising are closely related. In the opportunity above, you get to do all three at once. This does not have to cost you a ton of money in order to be effective. Get creative with how you get noticed and make it happen. Don’t be afraid to talk to anyone about yourself and your business. You will be amazed of how many people love real estate. You never know where the next deal will be coming from.

3 Ways to Stay Connected to Your Cash Buyers

In the real estate world, cash buyers are people who are able to purchase properties without needing to take out a mortgage or loan. They can be private individuals like retirees, lottery winners, heirs/heiress, or foreign or local investors. They can also be corporations with the capacity to buy properties with cash. If you have successfully built a massive cash buyers list then the next thing to do is to make sure you stay connected with them.

Having a good relationship with cash buyers can be very beneficial for real estate investors. They do real estate transactions faster than buyers relying on financing. Financing requires a lot of inspections, making the transaction more complicated, and, oftentimes, the buyer can fail to get approved for the mortgage loan. This would mean that the seller would have to repeat the same process all over again, spending precious time and money looking for new buyers for the property. These disadvantages that affect a real estate transaction are less severe when you are dealing with cash buyers, making cash buyers very important players in the real estate industry.

The relationship between the buyer and the seller is usually transactional, meaning it ends after the sale; however, this need not be the case each time. Instead, the relationship can be nurtured, making your past cash buyers a continuous flow of reoccurring business referrals and possible future clients. Of course, everything would depend on how well you were able to complete the real estate deal. You always want your clients to think of you as a nice, honest, competent, and trustworthy person so they are willing and wanting to call the next time they want to do business.

Here are 3 tips real estate experts shared how to successfully keep in touch with past cash buyers.

  1. Add Them On Social Media, Send Emails and Call Them

Online networking websites can let you contact and invite past clients to stay connected with you in a friendly and informal footing. For example, invite former clients to be your friends on Facebook. It’s a sure-fire way to keep in touch with them. Send emails or give phone calls to remember birthdays and any special occasions in their lives. Share home improvement insights and relevant real estate related news that they might find useful. These are just some of the ways you can make sure they won’t forget you.

  1. Drop By Bearing Thoughtful Gifts

Visit new homebuyers after they move in and bring them unique housewarming gifts like potted plants, a basket of goodies, a framed sketch or watercolour of their new home or a bottle of wine. It is also important that you make your timing right. Let them settle down in their new home first. You don’t want to barge in uninvited when they have just moved in and still have plenty of work to do. Visit them once or twice a year, especially on holidays, as an excuse to get reacquainted.

  1. Send Newsletters

Whether it is via email or snail mail, sending newsletters to your clients is a great way to stay in touch with them and, at the same time, give them useful information on what they might need and a gentle reminder of the services you offer.

Getting clients to remember you for future business may be tricky but the key is consistency. Nurture business relationships with your cash buyers and you will surely reap the best results over time.

How to Find International Real Estate Investors

The United States real estate market is for sale. Over the last several years there has been a lot of international interest in our housing market. The majority of foreign investors are buying in Florida, California, Texas, New York and Arizona. Canadians lead the international front for the most foreign investors in our economy. Combined, these investors have bought about $102 billion dollars’ worth of real estate, and 50% of them are buying with cash, per statistics from the National Association of Realtors. As a wholesaler, you do not want to ignore this class of cash investors. Sharpen your pencils, and let’s get to work. Let’s discuss some fantastic ways for you to find these investors, especially if you work in any of the states I listed above.

  • Realtors: Build relationships with realtors in your area that specialize in working with international buyers. Let them know you are an investor who wants to bring investment deals to their clients. You can find international agents at larger brokerages like Sotheby’s, Keller Williams, ReMax, and many others.
  • Foreign Realtors: Make sure to build relationship with foreign realtors as well. Talking to agents in the home countries of these investors is a great, quick way to get to them. Let these realtors know you want to work with them. Let them know you can bring great deals to their clients who are interested in investing in the United States.
  • Local Community Groups: Find local community groups with an international presence like the Asian Chamber of Commerce. Go to their events and network. Find people in the group who can connect you to foreign investors.
  • Get Online: Setup accounts on sites like LinkedIn. The online community is vast. Search out online groups for international investors and advertise yourself as a wholesaler who can help foreign investors find deals.
    • Try to work with the Association of Foreign Investors in Real Estate. Their website is http://www.afire.org/. This site has a wealth of information on foreign investment trends in the states and many other topics that can help grow your business.
  • Network: Get out to local international community events in your area. Talk to everyone let them know you are an investor who can help them or anyone they know find great real estate investment deals.

This is a market missed by MANY wholesalers who are trying to grow their business with real, committed investors. Don’t be afraid to approach these investors just because you are new or wholesaling. They all care about the numbers on the deal, and I know you can help them find many transactions. Add this group of investors to your buyers list, and I know it will make a great impact in your business.